TV Advertising Makes a Resurgence Through OTT

TV Advertising Makes a Resurgence Through OTT

And this time, it’s personal, as content gets tailored for viewers

As our beloved TV programming returns this fall, all across America people will gather to take in their long-awaited show or root on their favorite team. This was true five years ago, 10 years ago and 20 years ago — but something is very different. Cord-cutting is going mainstream, with more and more consumers opting[…]