Samsung PCIe-based 950 Pro SSD

Case Study: Samsung Memory

The Challenge

Launch new branded memory cards in a differentiated way into a competitive marketplace.

The Solution

After conducting market research and competitive analysis, ZM developed a series of launch materials with strategic messaging to differentiate Samsung’s various SSD, microSD and USB memory products. From external press releases, brochures, media pitches and award submissions, to internal messaging guides and Q&A documents to ensure all members of the global Samsung team are singing from the same song sheet, ZM developed the market positioning and built the foundational elements to ensure successful launches.