Every day, multiple media outlets are reporting on new, cutting-edge robotics solutions or technologies like artificial intelligence that power robots. So, how does a robotics company, like Sarcos, draw attention to its own products like the Guardian GT — a human-controlled, force-multiplying robotic system with highly dexterous arms that adds leverage to human capabilities?
On October 25, 2017, ZM Communications invited key reporters and analysts to Sarcos Robotics’ headquarters in Salt Lake City, Utah, to see the Company’s portfolio of robots in person, including the Guardian S IoT mobile platform, the Guardian GT and a sneak peek of the Guardian XO and XO MAX untethered exoskeleton suits. The objective was to show first-hand what the robotic systems could do, particularly in terms of preventing injuries, saving lives and keeping humans out of harm’s way.
With a representation of media across multiple beats, including technology writers from PC Magazine, Popular Mechanics and ZDNet, trade media from Oil & Gas Engineering and The Robot Report, analysts from ABI Research and IDC, and local reporters from Salt Lake City Tribune, the half-day event featured the Sarcos executive and engineering team, and, of course, the Guardian S, GT and XO robots in action. We allowed each contact who was onsite that day to get into the Guardian GT and operate it on their own, which received rave reviews from everyone in attendance.
In addition to the onsite event, ZM Communications also pitched a series of embargoed pre-briefs, which included an onsite visit from CNBC and interviews with WIRED and Digital Trends.
Close to 50 pieces of coverage resulted from this press and analyst event, reaching more than 192 million readers. Coverage appeared across top-tier business, tech, consumer and gadget media, including CNBC, WIRED, The Verge, Digital Trends, The Nerdist, Discovery Channel and more. The team also secured a thought-leadership bylined article, authored by the Sarcos CEO, regarding the Guardian GT at IEEE Spectrum.
Bylined article: Why human –controlled, force-multiplying robots are the future of work on earth – IEEE Spectrum