4K Ultra HD TCL Roku TV

Case Study: TCL

The Challenge

Raising brand awareness for TCL TVs in the U.S. market.

The Solution

Through a series of experiential events and strategic entertainment marketing partnerships, the international consumer electronics giant is moving towards becoming a household name in the U.S.

Roku: We hosted a series of experiential events for media in New York City and San Francisco, inviting media for exclusive hands-on demos and reviews of the newest product introductions, partnering with TCL’s smart TV OS provider, Roku. TCL also hosts an annual press conference at the Consumer Electronics Show in Las Vegas.

Ellen DeGeneres: As the official TV sponsor for the Ellen show, we work closely with Ellen’s team on audience giveaways, show messaging and holiday promotions.

TCL Chinese Theater: Leveraging TCL’s Chinese Theater in Hollywood, we host media and partner with Paramount Pictures for new movie premieres and product placement.

NFL Football: In 2015, we visited college campuses across the U.S. and hosted contests to makeover college student’s room with TCL Roku TVs, involving NFL stars like Seattle Seahawk’s Jermaine Kearse. In 2016, we’re expanding the program to include a NFL 4K Football Challenge, with weekly TCL Roku 4K TV giveaways during the season.