Tal Chalozin - CTO and Co-Founder, Innovid

Setting The Record Straight On OTT

Ad buyers are fusing together traditional TV buying teams with digital buying teams to create video teams to address the explosiveness in over-the-top (OTT) advertising. This approach underscores the challenge the industry faces as it tries to make sense of OTT. With more than roughly 52% of the US population being connected-TV users, it is now[…]