TV Advertising Makes a Resurgence Through OTT

TV Advertising Makes a Resurgence Through OTT

And this time, it’s personal, as content gets tailored for viewers

As our beloved TV programming returns this fall, all across America people will gather to take in their long-awaited show or root on their favorite team. This was true five years ago, 10 years ago and 20 years ago — but something is very different. Cord-cutting is going mainstream, with more and more consumers opting[…]

Fox is making it easier for people to watch fewer ads

Fox is letting people watch fewer ads on TV using a trick adapted from the Internet

Fox and video-tech company Innovid are bringing a new ad product to TV that is designed to let people watch fewer ads. The plan is to help people used to binging shows on streaming services have more control of their ad experiences. For advertisers, it’s a chance to give people the choice to engage with[…]

Tal Chalozin - CTO and Co-Founder, Innovid

Setting The Record Straight On OTT

Ad buyers are fusing together traditional TV buying teams with digital buying teams to create video teams to address the explosiveness in over-the-top (OTT) advertising. This approach underscores the challenge the industry faces as it tries to make sense of OTT. With more than roughly 52% of the US population being connected-TV users, it is now[…]